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Copywriting / SEO Question for Site Taglines

Hey everyone,

So, I'm a copywriter. I recently landed my biggest freelance contract ever, writing the full website copy for a tech company. I'm a strong writer, but I have a pretty iffy understanding of SEO, but of course they needed SEO so I figured it was a good opportunity to get paid to learn how it works.

The problem is, the timeline is much tighter than I expected, with the designer wanting finished taglines by next Friday. What I'm not sure about is how optimized the tagline will need to be for SEO.

Generally, I just write catchy taglines that really market the brand, without considering SEO. But do I need to be doing keyword research and incorporating the keywords into the tagline? This really seems to limit my creative options.

To be clear about what I'm talking about, it'll be like [COMPANY NAME] [CATCHY TAGLINE] right at the top.

Any guidance would be hugely appreciated. I'm kind of stressed out of my mind trying to figure this out in such a short time.

submitted by /u/mtthwfreeman
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from Search Engine Optimization: The Latest SEO News https://ift.tt/BxpdwRY
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