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Is a 301 Redirect a correct solution for my user case scenario?

I am trying to help a friend of mine with the SEO positioning of his website.

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The situation is as follows:

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My friend's father had a small law firm with a very basic website, created in 2006, this website always results among the first positions in SERP for keywords inherent to law firm+city name mainly.

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This year my friend's father retired and his son opened a new law firm, in the same building as the previous one, with a new website that never appears in the SERP for the same search query.

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I audited the site with one of the available tools and found that the main problems were the absence of Title, meta description and h1 tags in the different pages.

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In addition to solving these problems, do you have any suggestions?

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One possibility I thought of was to create a 303 redirect on the old website that would lead to the new one, taking advantage of the high ranking of the site in the SERPs. Would this be a feasible solution or would you advise against it?

submitted by /u/cevaboyz
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from Search Engine Optimization: The Latest SEO News https://ift.tt/MvH5tZj
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