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How Do I Shake The Bad Name The SEO Industry Has Been Given?

I don't do any pyramid schemes, MLMs, or anything even remotely close to that type of work; however, I work in the SEO industry running my own digital marketing agency that helps businesses grow their online presence. Now I love my job and I've been able to provide solid results for each one of my clients with many of them staying with me for over a year now, but it seems whenever I try to grow my business I run into the same problems over and over. That problem is the bad name associated with the SEO industry. It's really begun to annoy me as too many people have been burned by scammers claiming to do SEO or even more so just people who straight up lied to them promising overnight results and not being able to produce. It's gotten to the point where I can provide an individual with a full video overviewing my process and telling them it'll help their business and they'll be interested but the moment I say it's SEO the deal is off the table. What can I do to avoid this bad name my industry has gotten?

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from Search Engine Optimization: The Latest SEO News https://ift.tt/knyq9EC
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