Hello, I am looking to decide between two prospective SEO freelancers to help my small medical aesthetics clinic in a major Canadian urban centre. My site is hosted on Squarespace. The goal is to bring more clients in the door.
Both SEOs want to focus on quality on-page content. SEO1 proposes a smaller scope of project while SEO2 proposes a larger scope.
SEO1 - $99/hr
- Spent 30 minutes with me providing a general strategic overview.
- Excellent and consistent Upwork reviews, mostly for SEO audits. Seemed knowledgeable, albeit providing less information that was specific to my business than SEO2.
- Technical audit – 5-7 hours ($500-700)
- Page optimization – 2-3 pages to start ($500 per page)
- Content can be AI-generated with human edits or produced by freelancers and vetted by SEO1
- Ongoing maintenance should be minimal (3-5 hours per month and follow-up audits every 6 months)
- Squarespace is fine to use considering we are very small
SEO2 - $89/hr
- Spent 90 minutes with me, going through my Analytics and researching a competitor.
- A few good Upwork reviews with several clients that have not provided feedback. He seemed knowledgeable but was a bit more aggressive in selling me than I’d have preferred.
- Technical SEO audit is $1500-1800 and takes about 10 days
- Start with a full competitive analysis that is localized
- Optimize website content for mobile
- Recommends migrating the site from Squarespace to Wordpress (or similar) and use a dot.ca domain instead of dot.com to improve our localized SEO ($2500 for migration)
- $3000-$5000 per month to get things set up properly and quickly ($2000+ if we want to go slower). Most content creation will be done by SEO2 (though he could also outsource to save $)
- Regular maintenance and optimization should be minimal
Please feel free to ask clarifying questions. Thanks for your help!
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