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How to seperate paid from organic conversions?

So we have a little fallout with a client. He has his ads account managed by another agency. We only do SEO, but we see the data from the ads account.

He pays over 4x in clicks than what he pays us monthly for content management and work on organic rankings. 75% of his paid traffic bounces. Yet he still has amazing results overall. We can't really differentiate between "our" results and what is to be credited to the ads.

What should we do? Try to become the exclusive agency for ads and SEO, drop the client, or keep up the work and let him burn money for clicks while he is reluctant to pay us more for the amazing organic rankings we already reached and continue to deliver?

For clarification. We let him cut the budget by 50% because the alternative was him not being able to afford us due to liquidity problems. Clients not paying. Payroll Overhead. yadda yadda...

No wonder he can't afford us when he blows so much on clicks that don't bring in new clients.

I am really torn with this one. Please give me some sound advice on how to handle this situation.

submitted by /u/MixCreepy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/UKZSXFr
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