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Is Google the next Yahoo?

Few years ago when you tried searching for something on Yahoo search, it showed up search results to answers that were both confusing as well as vague.

You would not use Yahoo again.

Today Google has become the same.

Ask any question that's one layer deep on any given topic and it shows up answers that are generic and vague like Yahoo search is.

You would come out being more confused than you did before the search.

Google knows it has this issue. It's doing nothing about it.

We all know, two months ago Google launched a "Helpful Content Update" where it warned and made assuraces that this update would make everthing 'Ok'. It would be like the Panda or any of those updates that kept SEO junkies sweating all day! They said the update would solve the issues of unhelpful content being found on most search queries.

Crickets!

Nothing happened. All it did was remove content made by bots!

It seems Google has no intention of improving content any more. Its only interested in helping first timers. Ones who have no idea about a given topic and searching for it the first time. Ones who are ok with a Wikipedia search.

Google has now become the Status Quo.

It's open to being disrupted by another company or a bunch of entrepreneurs who are ready to help consumers answer the deeper questions on any topic. Disrupted by the ones who want to serve audiences that search beyond Wikipedia and want to go deep.

Google is in the same position as once Yahoo was two decades ago.

Google is the next Yahoo!

submitted by /u/thezeusway
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from Search Engine Optimization: The Latest SEO News https://ift.tt/65Ag1Et
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