I first spoke to this client months ago when they approached me about doing some marketing for their smoke shop and at first, I was a little worried as many of you know that marketing things like porn, smoking, drugs and other things that fall under that 18+ category can be very difficult as they have very limited pathways when it comes to platforms that they can use as sites like Facebook and Tiktok don't allow these things; however, I was still very excited at the opportunity to have a national level client and decided I would hit the ground running on this businesses SEO efforts.
It was a true challenge from the start. We had around 200 users per month which wasn't bad but it was not enough to truly make a name for ourselves, mainly because they had entirely ignored an SEO strategy. Title tags were nonexistent, product descriptions were missing in action, and there was no schema- nothing at all. After months of hard work and dedication, I managed to totally change the situation around, and after just three months I saw that our efforts had paid off: We were now appearing for over 700 more keywords with the most important ones being first page rankings for several Puffco-related search terms over major brands. Puffco is a well-known brand in the smoking industry; this increased visibility has definitely impacted our user count as well- currently, we have 1600 users per month which is an 8x increase! I'm immensely proud of this success because it shows that not only is hard work paying off but that there is tons of potential out there as the sky's the limit!
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from Search Engine Optimization: The Latest SEO News https://ift.tt/1RzvsYZ
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