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Getting Crushed by Competitor. Need Help

My competitor is not paying for any ads and getting more than double views than my site with ads and organic.

We are both in the same niche: furniture.

Our websites are about the same age.

We sell the same/similar product lines.

He is crushing us.

40.5k Organic Search Traffic compared to our 16.6k Organic Search Traffic.

50.6k backlinks vs our 23.1k backlinks.

We have an SEO team getting us good ranking in a nice amount of keywords, but this kind of difference in traffic is alarming.

Is there anything I can do to help my website to get more free traffic?

Any info would be greatly appreciated..

He has a literal book of a buyers guide (all text no images) on his website attached to his footer that I believe is helping him rank on so many keywords.

What would you guys do to help your website if you were in my shoes?

submitted by /u/pumpedupkicks719
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from Search Engine Optimization: The Latest SEO News https://ift.tt/swdoRtJ
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