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What to watch out for when changing start page to sub page

Hey guys,

I just kinda tried to figure out since some days, on how to handle this, but I'm not sure, maybe you can guide me / give me some tips.

Some longer time ago, I started ranking with my home/start page of my website, for a specific long tail keyword "some long tail keyword". I didn't know how to do SEO in any terms at this point, so I just took this Keyword as "main thing" of my homepage.

But nowadays I would like to change the root/home/start page to something like a landing page = "this is me, this is what I do/offer".

I would like to like sub-page this old root/home/start thing, then being like a blog post, specific for this keyword.

How would you guys do this? Do I like need to just create a new blog-post/sub-page? I mean, wouldn't this kinda hurt, because the keyword is indexed at google and points to like "mydomain.com". Usually I could go for a redirection, but in this case, I would redirect everyone away from my landing page.

Thanks for your time and patience to read this.

submitted by /u/Moist_Ad84
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from Search Engine Optimization: The Latest SEO News https://ift.tt/naGetys
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