Making GMB Verification Easier One Step At A Time

Achieving GMB verification can be a challenging task, but with some expert tips and strategies, I’ve put together during my time in SEO so that your GMB verification can be done more efficiently.

1. Use an Aged and Trusted Gmail Account:
   1. When creating a new GMB, avoid using a newly created Gmail account or domain-based email. Instead, use an aged email, preferably one that has been around for a few years, with some social activity and profiles attached to it. The trust and credibility of your email account play a significant role in the verification process.
2. Omit Phone Number and Website Details:
   1. Avoid providing your phone number and website details initially in your GMB setup. Such information triggers text or email verifications, which are more likely to lead to video verification requests, the step we're seeking to avoid. If the verification process does lead to video verification, delete the GMB and start the process again.
3. Citations and Social Profiles Still Help:
   1. Citations and social profiles are still beneficial in the GMB verification process. However, they only prove influential if they are indexed.
4. Beware of Spammy Categories:
   1. Verification in spammy categories like plumbing, roofing, locksmith, or tree service poses a bigger challenge due to higher instances of spam. Citations and social profiles may come in handy in such cases. Non-spammy categories are easier to verify and are verified more often almost immediately.
5. Proceed Slowly:
   1. Instead of creating multiple GMBs quickly, focus on creating one at a time using one email at a time. After the GMB has requested for a postcard, you can transfer it to another email address.
6. Use Mobile Data:
   1. Using your phone while on mobile data disconnected from the internet may be helpful as Google won't have an accurate location, and the IP address will be unique. However, if you're using a trusted email account, working on your computer is also an option.
7. Reinstated GBPs are Stronger:
   1. Suspended GMBs that are reinstated have a higher likelihood of being verified. They can be reinstated through methods such as photoshopping utility bills or getting a DBA in the name of the company.

I’ve been using all of these steps on my GMB process and it’s gone a long way to improving my verification process many of which can be instantly verified but at the bare minimum you’ll get a postcard from Google. I hope these were very helpful and If you have any additional ones feel free to add it to the list down below.

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