I am working on EEAT for a doctor client of mine. Specifically, I want to work on building trust with onpage content signals, including adding "medically reviewed by [client doctor]" at the top of each blog, add an editorial standards page, adding a "published" and "last edited" section, etc..... Basically copying WebMD and other big sites lol...
My question - does the way this stuff is implemented via Wordpress matter? For example, when I link to "doctor name" does it need to be to like the built-in wordpress gravitar thingy, or can i just have it link to his bio page? same goes with "pulished date" and "last edited date" - can I type that stuff in manually and have google understand it, or is utilizing the built-in wordpress features best practice? Like, is there special markup associated with this stuff or anything? that stuff is over my head.
Bonus question - of course backlinks are the most important part of EEAT, which im also working on, but any other tips for EEAT on a YMYL site?
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