A customer for whom I do non website related work started a Google Ads campaign with a marketing company as part of their contract. This is a paragraph they attached when they sent the email to confirm the campaign started.
This seems quite absurd to me. If this were a gift shop and the customer would search for things like "gift shop near me", how the hell would it lower the click through rate? Especially if you're not even searching for the name of the company specifically or are logged in with that particular google account. (which I know they're not). I mean you want to verify that your ad is actually running and active right?
They just found out the ad had not been running at all and only just got activated today. So now it sounds like that paragraph was even more intentionally deceiving to keep customers from checking on their own ad. Currently they don't know how long the ad has not been running.
Is there a way to know how much Adsense dollars were spent by this company without access to this companies account through which the ads were supposedly bought? We requested the Google reports from them, but they're dragging their feet.
Although we know it's tempting, it's best to resist the urge to search your position on Google. By conducting searches to bring up your ad, you may generate too many impressions without clicks. These lower your click-through rate rate and prevent your ad from appearing as often as it should. If you continuously search for your ad, but do not click on it, you might stop your ad from appearing altogether. This occurs because Google's system is designed to stop displaying ads you don't seem interested in.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/wJdb7KA
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