Hi - I know similar questions are asked a ton, and there are a lot of resources out there on this issue - but I'm just generally unsure of my best option.
Changes in page count over time: I am a SEO beginner and launched a WIX website on 2/11/2023 - writing approximately one 'article' per day in order to drive traffic for my broader business. Pages started indexing on Google on 3/27/2023 (19 pages indexed 17 not indexed). This increased over the next couple days with 23 indexed, but I lost a lot of the pages that weren't indexed (dropped to 7 not indexed). Over the next month, my indexed page count gradually decreased to 11 pages. I started researching possible causes online at this point, and one suggestion I found was to re upload the sitemap which I did. On 5/6/2023 after redoing the sitemap my total page count was up to 60 (50 not indexed). In the past month, my total page count has remained stable, but indexed page count is slowly decreasing again, and is now down to only 6 pages indexed out of like 70 total.
Notes about my site / process: I'd say on average the quality of my articles is a B or B+ (some higher some lower), mostly relatively lengthy (probably 1-3k words each) in a pretty saturated space (I think?). This could be important - I slowed the pace of my article writings (because this isn't a true blog) - with my last article on 5/5/23 (after which my index count had already declined). I used AI to frame out articles / outline, keeping some text in some articles (other articles more) but generally almost all articles are overall human (spending ~1-3 hours writing each). My site has a 'Terms and Conditions' page. These are just some factors that I think could be playing into my issue from my investigation, but I know there are likely others.
I've done some research, but am unsure really where to start because there seem to be so many possible causes. Google search console just shows Crawled or Discovered but 'currently not indexed'. One of the most common causes I've found is that quality of other high ranking websites' articles is just better - in which case I'd need to go through my 50+ pages and attempt to make them more unique or useful. I'm fine doing this, but given how much time it may take, I would only want to do it if I'm sure it's likely to be the cause.
Is there any way to confirm the exact cause - ex. through a tool like ahrefs? Or I would I be better off trying to hire a 'seo consultant' (noting it's a very small scale operation)?
Apologies for the basic question - if there's any detail I can add that would be helpful let me know. From other subs on reddit, it seems like it may not be appropriate to share the website URL, but I can describe or PM anything that could be useful. Thank you for reading this far!
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