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Redirects with SEO can I gain traffic from purchasing a domain with the keyword in and forwarding to my main domain?

Hello!

I am wondering if this is worth pursuing or not and whether it will have any real benefit.

I have a company that gets reasonable traffic on a keyword without having the keyword in the domain url, however it is tough to compete for the top 10 spots because all of the domains in the top 10 have the keyword in their domain name.

Below is a fictional but similar example of what I currently have, the company name has nothing to do with the space of commerce it is situated in.

e.g, my company name is "temba" and we sell blenders. Our current domain is "temba.com"

If I was to purchase "tembablenders.com" and forward it to "temba.com" will this benefit my main domain I have spent all of the time building the SEO for? Or is there a better way to go about trying to utilise the keyword in the domain to maximise SEO ranking opportunities.

Thanks for any help!

submitted by /u/Vibrascity
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