The funny thing about SEO and AI is that a surprisingly large amount of wannabe SEOs have started asking - will AI kill SEO now that it can do it? What a preposterous question that contradicts itself.
Ask AI what SEO or, worse "what an SEO strategy" is. You'll get the same thing. A list of 5 or 6 basic things that are tantamount to putting a page title on a page and doing keyword research. Oh and get some backlinks. From 100's of millions of blog posts and pages, AI has basically given us the same list as I would have had back in 1995 building my first commercial website.
How sad.
How telling.
How Opportunistic.
AI is as clueless as the 99% of people selling "SEO" without having a clue.
SEO is about reverse engineering search engines, while growth hacking is about reverse engineering everything. While Social Medialists were the first to claim the untimely death of SEO back in 2009 - every publication is now remarking on the passing of Social Media. Sadly - almost all Medium sized organizations have always had money to spend on doing two insanely important things very very badly: Video and Social Media. Companies who have no budget for PPC or Video still have money (time) to "Post on social media". It never worked. The clock is approaching midnight.
SEO is as much about reverse engineering AI-enabled search as much as it was before. Its harder to work out what you need to get into AI considerations than it is to get to first in Google because now you have to do both.
About tools like SEMRush, and Hubspot - following those cookie-cutter SEO strategies is only one step up. The more commonly known the list of tactics (sorry, I meant "strategy") - the less effective they are.
The future of AI search is here. Its called SEO Growth Hacking
[link] [comments]
from Search Engine Optimization: The Latest SEO News https://ift.tt/pK8t1qN
Comments
Post a Comment