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Advice on long form content !

Hey guys!

So i was ranking top 3 for a couple keywords for my site for a while, then new competition kept creeping up and stole my ranks! they have long form content on their homepage, like 2000 words. I didnt want to do this because i like to keep my site simple and to the point which has worked well for conversions. But i have been told by many that google likes long form, so reluctantly I did that and i started ranking again after a while. But now my conversion rate is only 2% and it used to be 5%. I am almost certain visitors are getting lost in the long form content because it really is only there to help me rank. Yes its all relative information, but its not necessary and probably confuses visitors or overwhelms them... then they leave before even getting to my shop page. I really dont like all the words on my home page, it looks bad (to me - i personally think all long form on homepages look bad for ecommerce atleast) and that kind of stuff i would rather keep in the blog. What do you guys think? Ideally i would go back to simple and to the point. But im worried i will lose my rank if i get rid of the 2000 pointless words on my homepage. Any and all input welcome. thanks so much for your thoughts

submitted by /u/ryal6042
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from Search Engine Optimization: The Latest SEO News https://ift.tt/sVPK1fg
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