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Cold Calling for Leads

I work with a lot of agencies who are good at providing a service and have many ways to generating new busiess. I've posted about generating meetings with local service companies for agencies and prices for a meeting range between $20-$500 per meeting. A meeting being a person that shows up to talk with you for 30 minutes and is motivated to have a problem fixed that your service might provide.

Now, most business owners dont want to cold call or cannot find anyone with a skill set that provides meetings constency. For people that do not want to cold call there are 2 main reasons.

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The first is that you fear rejection. The only way to overcome this is to detach yourself from the outcome of the call. You have a process and follow that process and whatever happens in the call is a rejection of that process and not a rejection of you.

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The second, you make 1000s of dials and you dont talk to much people. If you make 100 cold calls in 1 day and only talk to 3 people then your motivation for the next day will be low. If you make 100 cold calls and talk to 30 people then you feel your time is not wasted.My recommendations:

  1. Get a good cold call structure. I recommend using sandlers techniques of solve for pain and not selling features and benefits. This will make it feel like a conversation as opposed to a sales pitch and rejection is just them telling you they dont have that problem that you solve and not a rejection of you as a person.
  2. Combine AI auto dialer with lead scraping service. So you can make 100 cold calls in a day manually or 400 dials in a day with an AI auto dialer. Your effort doesnt increase but your output can increase 4x-10x. Also, connect rates usually are between 2%-10%. Have a company scrape the data for calls that have higher percentage of connecting. All the sudden you are having 1 conversation every 4 dials as opposed to 1 conversation every 30-40 dials.I know most believe cold calling is DEAD but with the right process and tools you can start setting up meeting for your agency relatively quickly.
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