Is building your own sites to rank them that common? Do you write content for them? What about code?

I often hear that as a SEO specialist you need to build and rank your own sites. Even at the company I work in, I hear many folks say “yeah, I got a couple of my sites that I test things on”, or what not. Many seem to have them as passive sources of income too. They make it sound so casual that it almost seems like a hobby lol.

Is it that common? Is it easier then it seems? Am I overthinking?

I find it hard to believe that every SEO just happens to also be a good front end dev on the side. AND a solid content writer. I mean, you need to write quite a lot of content to get to the point where you rank well. And I used to build sites for a living, that’s a whole other skill set and it certainly wasn’t a walk in the park.

Or do you just subcontract, while directing the strategy?

Don’t get me wrong, I want to improve and I’ll do what it takes regardless of how insurmountable the amount of work seems. But I just wanna know if I’m overthinking it to the point of making it more difficult then it should be. Any advice appreciated.

Thanks!

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