Skip to main content

Website Migration: Retaining Page Rankings Question

Cross posted on /bigseo

Our company is paying for an agency to redesign and migrate our website over to a new host. (Woocommerce). I understand that doing things wrong can hurt our current rankings. I haven't been apart of a website migration in the past and want to make sure I cover all my bases. Below is my current game plan. Any suggestions or if you notice anything wrong about this plan any advice is appreciated.

I'll go through every single one of our pages to make sure our Page titles, h1, h2, h3, schema markup (if any) etc, are carried over for each new redsigned paged. Then I'll be going through each page to see what it's currently ranking for and try to pick out parts of body copy that are on each page (there is a ton of written content on each category page that the previous SEO put in but doesn't provide much value to the customer) that might be helping those keywords rank.

The question is, the design team wants to know how much copy should be retained for category page on the website so that it can fit in nicely with the new design.

Are there any additional strategies you guys use for migrating pages or things I should keep in mind when doing keyword research for each page to cut down on content and still try to preserve current rankings? What's the best way of identifying which pieces of body copy should be kept or discarded? Am I over thinking this part? Interested to see what you guys think.

submitted by /u/Wheat_Thinz9
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/CRPv3cD
Labels:

Comments

Post a Comment

Popular posts from this blog

Wordpress Tag Div Composer

Can somebody help me with scroll to class ( call to action ) button for long article, I wanna drive readers to specific place on the page… I keep adding the name and save then click on it but it’s not working? I cleared cache and still not working… Help please! submitted by /u/NadaGamalEldean [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/3Bi5uf2
Post a Comment
Read more

HTTP-HTTPS redirects: domain level or each URL?

Googling for answers seems to give conflicting answers here. We have a domain that has been HTTP but some individual URLs have been HTTPS (like form pages). We are about to deploy HTTPS redirect on the server to get everything going to https://www.domain.com . Do we have to go to the effort of a big 301 redirect list of all page-level URLs without Google dropping our earned page rank? Thanks all! submitted by /u/runtmc2 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/31dJ82b
Post a Comment
Read more

One website, two properties (domains)

I wasn't sure how to frame that title so let me explain; Due to error on my part, I have ended up with, a www.xyz.com , version of my website, and one that's just xyz.com. Now I'm tracking my traffic differently on GSC and GA. I'm not sure how to feel about this. Is there anyone with a similar situation? Should I just go on like usual or are there things I need to start doing differently? Kindly advise. submitted by /u/Blessed_Dude_101010 [link] [comments] from Search Engine Optimization: The Latest SEO News https://ift.tt/87Z2MRA
Post a Comment
Read more