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Website Migration: Retaining Page Rankings Question

Cross posted on /bigseo

Our company is paying for an agency to redesign and migrate our website over to a new host. (Woocommerce). I understand that doing things wrong can hurt our current rankings. I haven't been apart of a website migration in the past and want to make sure I cover all my bases. Below is my current game plan. Any suggestions or if you notice anything wrong about this plan any advice is appreciated.

I'll go through every single one of our pages to make sure our Page titles, h1, h2, h3, schema markup (if any) etc, are carried over for each new redsigned paged. Then I'll be going through each page to see what it's currently ranking for and try to pick out parts of body copy that are on each page (there is a ton of written content on each category page that the previous SEO put in but doesn't provide much value to the customer) that might be helping those keywords rank.

The question is, the design team wants to know how much copy should be retained for category page on the website so that it can fit in nicely with the new design.

Are there any additional strategies you guys use for migrating pages or things I should keep in mind when doing keyword research for each page to cut down on content and still try to preserve current rankings? What's the best way of identifying which pieces of body copy should be kept or discarded? Am I over thinking this part? Interested to see what you guys think.

submitted by /u/Wheat_Thinz9
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