Skip to main content

Website Migration: Retaining Page Rankings Question

Cross posted on /bigseo

Our company is paying for an agency to redesign and migrate our website over to a new host. (Woocommerce). I understand that doing things wrong can hurt our current rankings. I haven't been apart of a website migration in the past and want to make sure I cover all my bases. Below is my current game plan. Any suggestions or if you notice anything wrong about this plan any advice is appreciated.

I'll go through every single one of our pages to make sure our Page titles, h1, h2, h3, schema markup (if any) etc, are carried over for each new redsigned paged. Then I'll be going through each page to see what it's currently ranking for and try to pick out parts of body copy that are on each page (there is a ton of written content on each category page that the previous SEO put in but doesn't provide much value to the customer) that might be helping those keywords rank.

The question is, the design team wants to know how much copy should be retained for category page on the website so that it can fit in nicely with the new design.

Are there any additional strategies you guys use for migrating pages or things I should keep in mind when doing keyword research for each page to cut down on content and still try to preserve current rankings? What's the best way of identifying which pieces of body copy should be kept or discarded? Am I over thinking this part? Interested to see what you guys think.

submitted by /u/Wheat_Thinz9
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/CRPv3cD
Labels:

Comments

Post a Comment

Popular posts from this blog

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more

Google vs. ChatGPT: Hidden Cost of AI on the Environment and Society

Today, I read the Economic Survey of 2025 (released on 31 JAN 2025), which raises serious concerns about global warming and environmental sustainability. With the rapid advancement of AI, businesses are increasing profits by reducing their dependence on human employees. However, this is not only a threat to community well-being but also poses grave risks to our climate. ChatGPT consumes 10 times more power than Google Search for processing a single query. There was a time when Google contributed more to a healthier environment, but with the integration of AI into its search engine, the power consumption has surged beyond that of ChatGPT. The primary energy source for these operations is, of course, electricity. Let’s understand the implications. AI-powered systems require immense computational power to process and deliver results. Google claims to be reducing its carbon footprint, but the reality is that AI-driven searches demand far more power than traditional ranking-based search ...
Post a Comment
Read more