How do teams organize around agreed-upon/ strategized target keywords per page. Where is your target keyword list for every page of your website kept and how is it updated consistently and reliably over time? It seems like it could either be actually using the meta-keywords tags on every webpage, but somehow keeping it private from the general public (ie. competitors’ eyes) and doing regular website audits via Screaming Frog or the like, and dumping that into a new Google Sheets at regular intervals, OR, there is some kind of tool/application to do this for you. If I recall, there is some way to do this basic task in BrightEdge and/or SiteImprove, and if it’s true, that would be great to know about. But it seems like this could also be handled in another tool at the fraction of the price. Sometimes it can be handled within the CMS, but then the ability to export that into a spreadsheet and look at the entire site at a glance that way, while keeping it dynamically updated, and able to accept edits. …..seems like that would also be a great addition to Screaming Frog functionality.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/e3sIXt6
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