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Competitor ranking location pages with exact duplicated content?

im doing keyword and competitor research for a new client. one of their top-ranked competitors is ranking all kinds of location pages with exact duplicates of content , just inserting each respective [location].
i am going to mask the company name and the niche, but let's say this company, theoretically is John's Roofing in California.
their site structure goes:
johnsroofing dot com / roofing /
johnsroofing dot com / roofing / [location]
The /roofing/ page literally inserts the following exactly into the copy: "[location]", then each subpage location page has exact copies of the text with the respective location inserted into the [location] placeholder.
so this sentence would appear exactly as follows across each page:
johnsroofing dot com / roofing /
"we are the best roofers in [location]" (note - literally "[location]" is written on the page)
johnsroofing dot com / roofing / los-angeles
"we are the best roofers in los angeles"
johnsroofing dot com / roofing / san diego
"we are the best roofers in san diego"
They also have a crappy backlink profile.
Here's my question - does this simply mean i will be able to outrank them easily, or do they know something that i don't? How did these pages even get indexed, much less ranked in the top 3?
(i should also note that the content itself is pretty good. and they have EEAT signals like license numbers, community involvement, etc.... but the dup content and bad link profile i can't get past.. i saw someone write something on here about how google doesnt care about dup content any more. is that right or am I trippin? last note - i usually do USA SEO. this is in a diff country - could that have something to do with it?)

submitted by /u/rpmeg
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