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Google Search Console Queries - Why is nothing but our company name and product name getting clicks - this is so lopsided it seems impossible. Over 3K clicks this year, but only 20 clicks other than our brand names!

I'm looking at a Google Search Console Queries report of our website and it shows over 3K clicks, but less than 20 clicks come from queries that aren't some form of our company name or product name. Can that be right? I've had around 5K Organic Search (in Analytics) visitors over that same period - and around 10% of those visitors download our trial software installer. But our new customers represent only about 10% of our revenue. Am I correct to assume that organic search isn't helping bring any customers that don't already know our company or product name? How could our SEO be THAT poor?

submitted by /u/AutomateAE
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from Search Engine Optimization: The Latest SEO News https://ift.tt/KoPBDwz
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