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SEO Advice for New Online Store w/ New Brands

I’m working on a relatively new Shopify store selling children’s toys. All the lines of toys under each brand are all manufactured and sold by the same entity. >> That means there is basically zero visibility or demand for these brands since they’re all very new.

I keep an eye on onsite SEO basics and attend to issues that arise in GSC & Ahrefs, but I don’t think we have enough traffic for that to matter.

We’re beginning SEO efforts NOW by purchasing 8 curated links for month-1 to support “online toy store,” leading to the homepage. I expect to review what the vendor provides in a couple weeks.

We have a modest blog that our CEO is NOT interested in writing more content for, but I continue to tinker with AI content generation and optimization tools with the posts we have. We ranked ~60 for “best toys for Christmas” for a holiday post I did last year that I kept revising, which has now been lost completely. I’m not a pro SEO, so it takes me a lot of time to attempt optimization for a single blog post.

The main challenge here is that I can’t glom onto the products for related terms because they are unknown to the public. That leaves me with very competitive generic terms, like “online toy store,” so I’m setting my sights on that to start, beginning to build links as mentioned above.

Organic traffic hovers between 340-400 visits/mo. now. Ahrefs puts our domain rating at 30.

Let me know if anyone has suggestions for significant organic rank improvement, using my intermediate-ish SEO experience. If there’s something more extreme/elaborate that would be a better use of time, please share. Everything ramps up in Q4.

Sorry I don't have a more direct question, but there are so many moving parts, I'm just not sure where to focus my energy. Thanks in advance.

submitted by /u/drop-off-714
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