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SEO/SERP issues with multiple languages in the same Shopify store?

This is a recently launched Shopify store. Based on the primary language demographics of my targeted markets, some of my product pages have content in both English and German. H3 title with some descriptive paragraphs in English, followed by H3 title with the same content in German. Judicious incorporation of target keywords in both English and German. Question: Is having multiple languages on a single page negative/neutral/positive for SEO/SERPs?

I also have several different informational articles, each of which has an English-only page and German-only page. Question: Are there any SEO/SERP issues with having content pages duplicated multiple times, but in different languages?

In GSC, I am not seeing any demonstrable lag in the multi-language pages or in the language-based duplicate content pages compared to single-language pages; and the associated search terms are reasonably distributed between both English and German. But it's early on, and obviously I would prefer to internally optimize all pages now using best practices for the long term.

Thanks in advance for your input!

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submitted by /u/TheBorborygmi
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from Search Engine Optimization: The Latest SEO News https://ift.tt/jPMpsAm
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