NOTE: Many of you have seen my SEO AMA's or read a few of my articles here on reddit. and when asked what SEO strategy show you start with when first starting with SEO I always tell everyone that going after low competition keywords and a ton of them will drive organic traffic to their website sooner than going after the main high search volume keywords that everyone goes after. So I prepared a guide outlining the steps that you need to take to follow this strategy.
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The world of SEO is vast and evolving, but the common misconception is that you need to compete for high-competition keywords to make any significant impact. The reality is quite different: you can gain valuable organic traffic by focusing on lower competition keywords, especially if you're a small business or a new website. This article delves into the essentials of a cost-effective SEO strategy: Onpage optimization, the importance of a professional SEO audit, and a focused approach to keyword research.
Onpage Optimization: The Foundation of SEO
Before diving into advanced strategies, you need to have a strong foundation. That’s where on-page SEO comes in. Onpage optimization ensures that search engines understand the content and context of your web pages. This involves tweaking several elements:
Title Tags: Make sure each page has a unique title that includes the target keyword.
Meta Descriptions: While these don't directly impact rankings, they do affect click-through rates.
Content: Make sure your content is well-written, comprehensive, and includes a mixture of your target keywords and related phrases.
Image Alt Text: Describe the images on your site as this can help you show up in image search results.
URL Structure: URLs should be descriptive and include the keyword for the page.
Onpage optimization is like setting the stage for a play. Even the best actors can't save a show if the stage is falling apart.
The Importance of a Professional SEO Audit
Even if you've done everything "right," you might still be missing out on valuable traffic. This is why it's crucial to get a professional SEO audit. An SEO audit is a health check for your website and can identify issues that are affecting your search engine rankings, including:
Technical Issues: Broken links, slow load times, mobile-unfriendliness, etc.
On-page SEO: Duplicate content, missing meta descriptions, inconsistent use of keywords, etc.
Off-page SEO: Quality and quantity of backlinks, social signals, and online reputation.
An SEO audit can uncover issues that may take years to discover otherwise. Plus, a comprehensive audit is the first step in creating an SEO strategy tailored to your business.
Keyword Research: Low Competition and Low Search Volume Keywords
Everyone seems to be chasing after the same set of high-competition keywords. Instead, why not go after the low-hanging fruit? Low competition keywords with low search volume can be a goldmine. Here's why:
Easier to Rank: There's less competition, making it easier and quicker to rank.
Highly Targeted: Low volume keywords are often more specific, attracting a more targeted audience that's easier to convert.
Cumulative Effect: Ranking for hundreds of low competition keywords can equate to the same amount of traffic as ranking for a single high-competition keyword.
Your aim should be to find a few hundred of these keywords. The initial investment in time will yield long-term benefits.
Backlinks: The Pillar of Off-page SEO
Backlinks remain one of the most vital aspects of SEO. High-quality backlinks can improve your domain authority and thus, your ranking on search engines. Instead of spending thousands on paid campaigns, use the free backlink sources provided above to build your backlink profile.
I hope this is helpful, happy to answer any SEO questions that you may have and review sites. If you follow me you know I love doing this for free for reddit users.
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