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If you were to create a SaaS product, what would you avoid doing given you know SEO very well ?

Asking this question, because i know a lot of saas founders biggest issue is marketing their product and not getting customers etc.

I know some SEO, i'm aware of black hat / white hat SEO. I ranked some simple wordpress websites years ago.

There is a common idea or mantra that is nailed in my head, and that is to never create a niche website when there is a shit ton of competition. Doing keyword research, checking the montly searches was a way to measure how saturated a keyword is.

Given the knowledge of the stats, you create a niche website around a low competitive keyword that has a good amount of searches a month. From there you create your niche website, create tons of articles, get a few clean backlinks, and monetize with Adsense(eventually).

The success (ranked 1st page for keyword) of a micro niche website was contingent upon keyword research, and targeting obscure keywords.

Now, i saw all of the above to say, should saas founders have a similar approach when creating their saas product ? Making sure their product is not way to competive in keywords. Finding a sweet spot where they can potentially rank their product without to much competition, etc ?

As someone who has done some SEO in the past, this seems like a good approach to take.... I don't plan on having the next unicorn SaaS, but having a micro saas with a few users, that i charge $9.99 a month, is more or less what im trying to accomplish.

Curious to know your thoughts.

submitted by /u/obviouscatescape
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