SEO Proposal Advice

I received this SEO proposal for a local services business I own. What do you think?

Also, anything else I should ask for, besides references? I don't know much/anything about SEO, but want to drive business.

Any advice is appreciated.

Here's the text of the 2 proposals:

$2500 (one-time)

"Our proposal follows:"
"Website Management + “Advanced” Search Engine Optimization Setup,"
"Turnaround Time: Annual Package"
"Quote for Website Management + SEO Work: $2,500/ year"
"SEO Setup
1. Research of all Keywords we want to rank for. (Keyword Bank)
2. Service SEO Pages for all services and treatments
3. Comprehensive SEO Setup on all pages.
a. 5 keywords targeted per page (based on research and keyword bank created).
b. All Meta Data (65 characters for title tags, 140 characters for Meta Tags)
c. Optimization of all Pages + Indexing to Google
d. SEO strategy in URLs and H1 Tags
e. Squirrly SEO Integration for backend (AI SEO)
4. All images meta tagged for Google Images (alt tags)
5. Re-optimization of all website page Metadata (title tags, meta tags, etc)
6. Site Speed, and Site Optimizations > 90%
7. Google Analytics Setup, or re-integration, and all SEO red flags will be addressed
8. Google Search Console Setup, and continuation
9. Google Tag Manager will be installed and configured for Google Ads / SEO
10. Backlinks Strategy Review
11. SEO Strategy for 1-year"
"Timeline: 15 Weeks, then on-going support for 1 year."

​

or $5500 (one-time)

"Our proposal follows:"
"Website Management + “Advanced” Search Engine Optimization Setup,"
"Turnaround Time: Annual Package"
"Quote for Website Management + SEO Work: $5,500/ year"
"1. Manage website edits for one year, including assisting in developing content
2. Update or correct website content
3. Design work included on website to increase conversion opportunities
4. Up to 5 hours of revisions on a monthly basis
5. Damaged pages and link repairs
6. SEM Rush Audits & Fixes on a monthly basis
7. H-Hierarchy Management
8. Consulting requests"
"SEO Setup
9. Research of all Keywords we want to rank for. (Keyword Bank)
10. Location SEO Pages for all towns nearby
11. Service SEO Pages for all services and treatments
12. Comprehensive SEO Setup on all pages.
a. 5 keywords targeted per page (based on research and keyword bank created).
b. All Meta Data (65 characters for title tags, 140 characters for Meta Tags)
c. Optimization of all Pages + Indexing to Google
d. SEO strategy in URLs and H1 Tags
e. Squirrly SEO Integration for backend (AI SEO)
13. All images meta tagged for Google Images (alt tags)
14. Re-optimization of all website page Metadata (title tags, meta tags, etc)
15. Site Speed, and Site Optimizations > 90%
16. Google Analytics Setup, or re-integration, and all SEO red flags will be addressed
17. Google Search Console Setup, and continuation
18. Google Tag Manager will be installed and configured for Google Ads / SEO
19. Backlinks Strategy Review
20. SEO Strategy for 1-year"
"Timeline: 15 Weeks, then on-going support for 1 year."

submitted by /u/smilingservice
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