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Using keywords effectively

Bit out of my comfort zone in this sub, but here goes…I’m a career marketer recently fallen into copywriting, and I have what is possibly a very dumb question. I’ve not had much exposure to digital so please forgive, but I think I get the basics.

Sometimes I get briefs with a few keywords/phrases that are maybe 3 or 4 words long but you need to add words between them like in, the, that, etc. to make them fit nicely into well-written copy. So that’s what I’ve been doing.

My question is this: it’s cool to do that, yeah? It doesn’t mess with SEO because Google knows what’s what? And clients know this when they give you these focus keywords? I don’t want to seem dumb to my clients by asking them to confirm but I also don’t want to submit copy that’s not on brief. Am I being stupid and doubting myself for no reason? Can anyone help an aging millennial out?

submitted by /u/LloydRainy
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from Search Engine Optimization: The Latest SEO News https://ift.tt/UTgG4kO
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