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Need Insight - Client Site (Has roughly 300-400 more KW's, but less traffic) - Ways to improve traffic when ranking better for KW's?

Currently started with a client (who is a very niche market of providing a service in tribute music).

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There are certainly still direct competitors, but many of the KW's / traffic are open game. Currently, I've been able to get my client as ranking #1 on top high intent searches like "best XYZ tribute in the US"

Though, any suggestions when it comes to increasing the total traffic when I've already been able to 2-3x KW ranking? I will say, I've been trying to increase the amount of total backlinks as my next objective (currently sitting around 1.3k, and when comparing to competitor who has way less KW's, they have roughly 2.9k backlinks...) - which has resulted in what looks to be more organic traffic per month.

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Would love any insight here, or tips on how you would approach this. Thanks in advance

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