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How to improve, optimize and keep it simple?

Hello, We have a dentures site with pages that rank top 5 in our local area for every treatment i.e. full denture, partial denture, flexible denture, denture repairs, etc

These high ranking pages are blog posts that our agency created instead of doing proper landing pages. Each blog page uses an SEO Title like "Partial Dentures + Neighbourhood + City"

The actual content in each blog is about 500 words and usually formatted like:

Stock image Text Text CTA Text Text Text CTA

The problem is these pages don't convert. Calls and form sign ups are really low. So my first instinct was to build proper landing pages and then link from the blog pages to the landing pages.

Months later the new landing pages haven't gotten much traction. Very low traffic.

I wonder if the old blog posts and the new LPs are 'cannibilizing' each other and I'm bit stumped on what to do now.

Should I just modernize the old blog posts and redesign them to match a more contemporary LP format? Should I kill the old blog pages and hope Google picks up the new LPs?

Any advice would be appreciated. We've already optimized the hell out of our GBP and we're getting our NAP listings in order. Thanks!

submitted by /u/ej200
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from Search Engine Optimization: The Latest SEO News https://ift.tt/DW7uTO6
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