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I Am So Painfully Confused

Okay I cant figure this out so Im going to ask you wise folk. This is going to take a mintute because I need to provide details. Sooo...

Im a meditation teacher with a site that has a lot of authority. I essentially have 2 main products: teaching meditation to individuals (keyword is just "meditation coach") and teaching to companies (keywords is "corporate meditation").

For a long time I had these 2 services across 3 main pages. The homepage was optimised for both services, and then one page dedicated to each individual service. Doing it this way my homepage would rank for both keywords but CTR was awful. So I decided to just make my page about the individual coaching and I deoptimized for the "corporate meditation" keyword. The only place I mention that keyword now is in one H3 in which it is the anchor text to the corporate page.

Heres where Im mega confused. After deoptimizing for the corporate keyword, I am now TOP for it, but Im performing worse for the coaching keyword that Im optimized for. And Im still not getting clicks for either because Im top for a keyword that I dont mention at all in my title (and when I do put the keyword in the title I rank DOWN not up).

Can anyone offer an explanation please?

submitted by /u/NoAcadia7662
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