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Opinion: DA Link Sellers are the bottom feeders of SEO and pull the industry down

After the massive rolling changes in the HCU updates, nobody can convince me that the largest single root cause was the market in "DA" link selling.

I shouldn't have to but for a disclaimer: I'm not a Google employee (obviously) - and I am not here to police or pass judgment or soap box or "high moral ground" or to come off as some pure white hat seo or any BS like that. SEO is how you want to do your SEO - I only care about spreading of misinformation or anything that puts an only negative spin on SEO - like that Verge hit piece by the author who is too baked to update her twit

My absolute #1 pet peeve: Doing SEO with earning authority somehow means we are all ok with bad content - thats a thought-limiting cliche that content snobs try to characterize SEO as.

I am content agnostic because I know that Digital marketing is a 1% conversion of a 1% CTR rate of a 1% visibility score of 1% of impressions: If *some* marketers think they are building content that makes everyone happy, you are bullshitting yourself. To get clicks means you a fraction of impressions. To get impressions on a page means you got a fraction of the total search. To get a conversion: is a fraction of a fraction of a fraction. That's honest real SEO IMHO.

Why are these standards not applied to PPC? Why is SEO at risk from AI - when Google is laying off 30k Ads people (and as a 20 year Goolge Ads manager, I dont think I'll miss any of those internal Google Ad "managers" for what it matters)

But SEO as link sales and the spammy emails, spammy posts, spammy LinkedIn requests are the dark side of SEO and we are all being cast in with that lot - like it or not

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submitted by /u/WebLinkr
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Hncye3d
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