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2024 vs 2012

It’s been a while since I quit SEO, creating/running websites.

I am considering returning, so I have a few questions. I’d really appreciate it if you could compare today vs around 2012.

  1. Seems like today, compared to 2012, Google search results don't list webpages properly. Seems Google sends its traffic to itself or its partners, instead of regular websites. Is this true? How does this effect you and what’s your niche like?

  2. Seems like today, compared to 2012, Internet traffic is monopolized by big tech. People look up website names less frequently. People share webpages online less frequently. People are using non-big-tech websites a lot less frequently now. That means search engines offer less traffic to me. Is this true? How does this effect you and what’s your niche like?

  3. Backlinks received by high authority websites (old, good content, good organic traffic, etc) in similar niches were very useful. Is that the case now? We used to exchange backlinks with similar websites while avoiding forming a circle.

  4. Assuming you have an average product, backlinks were the most important thing back then, combined with traffic (of any kind). If you had traffic and some backlinks, Google believed you’re important and started ranking you well. Then things would snowball from there. Is this still working?

My niche was something that paid extremely LOW per visit. But there were a lot of traffic. I auto-created webpages targeting long tail keywords (in-site search results).

In our niche, we relied on a media type. This media type attracted traffic to small players, which was not liked by Apple and Google. So Chrome withdraw support for that media type. Some websites pivoted its media type. Most appeared to be shut down today. But I kinda left the field before this. I should have pivoted but I did business with family when I was young. You might be able to guess how that turned out… Anyways, I am here because I am just wondering if I can re-create what I had.

submitted by /u/Downtown-Selection65
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