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New comer to SEO. YAY OR NAY

I have been developing a business (service as a product website) from more than a month now in my part time.

In the meantime I have been reading all the crap about google update and how the traffic fluctuated and people are mad about it. I noticed the most affected people were who were already running their business or website (ofcourse) but how this whole thing affect the newcomers?

I was planning to learn basic SEO and target my niche but my question is is it still worth it if I am starting from zero?

Is it still worth doing the keyword research?

If yes, what should I care about and what not?

How do I take reddit into consideration when it comes to marketing or online presence?

TIA

submitted by /u/princejsl
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from Search Engine Optimization: The Latest SEO News https://ift.tt/b6wC4Zd
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