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Pichai must go; with a new CEO, Google could be saved

When the HCU hit, I thought Google made a mistake when penalizing our website. I thought that the algo was going after low quality content and that, for some reasons unknown, wrongly flagged our website.

Now, I know that Google is purposely trying to make their SERPs worst in such a way that people now need to perform multiple searches to find what they are looking for, thanks to Ed Zitron's article The Man Who Killed Google Search.

While the article is blaming Prabhakar Raghavan (who oversaw the decline and fall of Yahoo Search) for making Google's SERPs shitty, it's clear that he was not named head of search by mistake. As a result, it's pretty clear that the current CEO of Google Sundar Pichai is embracing this strategy to juice up profits short term, while knowing full well that making Google Search shitty will lead to market share loss and could even turn Google into the next Yahoo longer term.

So it's not just HCU impacted publishers (and March core impacted publishers) that have an incentive to see Pichai go. Alphabet shareholders have the same incentive, unless they don't intend to hold the stock for more than a couple of months.

So here is the idea: Let's try to make the hashtag #pichaimustgo trend on social media. Many of us are already posting a lot of disturbing stuff about what is going on at Google. We could just add #pichaimustgo in our posts and see what happens.

Again, it's probably too late for most of our businesses to recover from this, but it would be cool to bring down Mr Pitch-AI with us, no?

submitted by /u/HardbaconApp
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from Search Engine Optimization: The Latest SEO News https://ift.tt/fGyXU8k
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