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Redirecting to high-ranking pages

Hi! I have a question about redirects. I recently made a transition to my company's marketing dept and my boss showed me that when we have multiple blog posts on a topic and one of those posts starts cannibalizing keywords from our "tentpole" post about the topic, he's been redirecting it to that tentpole post. He leaves the old post live, just redirects to direct the traffic to the intended page. Likewise, if a post starts doing unexpectedly well, he's redirected some older posts ranking for the same keywords to it for the same reason.

Is this best practice? I wonder if this has the intended effect--I just don't know enough about SEO yet to know if it's a good or bad idea. I also wonder if leaving the redirected post live is bad--doesn't it remain on the sitemap? And would that affect ranking?

Thank you!

submitted by /u/LumosMegan
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from Search Engine Optimization: The Latest SEO News https://ift.tt/mNnLfk2
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