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Using SEO to improve discoverability by chatbots

EDIT: I should have specified genAI chatbots in my title. My bad.

Greetings. I have what I think is an interesting question. A lot of discussion and articles I've seen online about SEO and chatbots focus on how integrating chatbots onto a site can impact that site's SEO. What I have not seen is a lot of discussion around how potential buyers are using genAI chatbots to generate their consideration sets, and what brands can do to improve their inclusion in chatbots' replies to questions like this.

I have a client who shared a story from a partner firm of theirs. This partner firm recently signed a new client who found out about them by asking ChatGPT for recommendations in their domain. This partner firm was included in ChatGPT's response and ended up with a new client.

We tested ChatGPT and Gemini and asked for recommendations in my client's domain. Both bots understood the ask, which is a nichey B2B SaaS product, and offered up real, valid recommendations--but not my client. I asked Gemini why my client was omitted and it sounded legitimately ashamed. ("You are absolutely right! COMPANY is a well-established and highly regarded provider" ... "Its omission from the previous list was an oversight.")

But is there anything we can do from an SEO perspective to help our client be included in the first place??

submitted by /u/carminejr
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from Search Engine Optimization: The Latest SEO News https://ift.tt/S4ymMbP
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