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Low SEO Value Content

I’ve had one of my clients hire a VP of marketing and they have shifted the role of my agency creating content on their behalf more towards them creating the content and sending it over to me for publishing an optimization. Trouble is that the content they are sending over to me is “executive thought leadership” stuff and is performing pretty poorly from an SEO standpoint. As in some pieces are just getting ignored by Google. I’m worried that if we continue on this path it will start to negatively affect the existing base of content and send us back in time. I’ve taken this client from about 200 clicks per quarter to about 5k (B2B lead gen where volume is lower) so we had some good momentum but right now we are in more of a plateaued state than a growth one. As you know it can be difficult and time consuming to start cranking things back upwards if Google starts to view a site unfavorably but I don’t know if it’s actually a problem or if I’m being a worry wart. My thought is creating content that’s being ignored by Google is gonna get the site panda fucked once it hits a tipping point of enough poor performing content.

submitted by /u/tnhsaesop
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from Search Engine Optimization: The Latest SEO News https://ift.tt/eCPVmgU
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