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Who should new SEOs listen to, to understand the algorithm?

I have been studying SEO for about a year and a half. Initially, I got into it for affiliate marketing, through blog posting. I quickly realized that that doesn't work for a new website in 2024. I understand that you need to be a brand and that you need topical authority. I switched my efforts from affiliate blogging to e-commerce, and am building a brand/business, but the more I study SEO, the less I understand. Everywhere I get information from is either inconclusive, basic and obvious, or outright bs... Recently Kasra Dash has been posting a lot and I like his content and I also like Kyle Roof, but guys like, neil patel, Koray, Matt Diggity, Adam Enfroy, Wes Mcdonald, Nathan Gotch are ALL trying to sell something and ALL are click baiting and cleary just taking what they know about SEO and trying to build their brand through the youtube platform. I am not saying they don't sometimes provide useful information, but like I said, none of them are very helpful and can't be trusted IMO.

TLDR: What information is out there, that isn't BS, a sales pitch, or painfully obviously like "You need to become a topical authority"

P.S. 'Free SEO Keyword Research & SERP Analyzer GPT' has also been helpful for me.

submitted by /u/MorningShoddy9843
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from Search Engine Optimization: The Latest SEO News https://ift.tt/cYItipF
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