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Important KPIs, SEOs and Stakeholders should follow:

a) Growth Rate of share of voice (SOV) of target keywords, in Google result page. - SOV should tracked at high -level and breakdown into different categories as well.

b) Improvement of Ranking of target keywords. - Instead of avg. Ranking, try to track Weighted avg. ranking. - Again, just like SOV, Track ranking on high level & at different category level

c) CTR Growth: - Overall CTR growth (CTR you see in GSC, at domain level)

  • CTR growth Non Branded keywords

d) Brand vs Non Brand clicks, Impression & CTR

The above metrics will help one to understand how organic searches are improving or going down and what is the key reason for it: Brand or Seasonality trend or Demand or entire SEO effect.

e) Organic Traffic ( GA) - Device Level - Platform level - Category wise traffic - subdomain wise (if there is any)

f) Transactions & Revenue ( or leads & Revenue) - Transactions (or leads) - Conversation rate (calculate at high level, at category level, device level & platform level.

Health Metrics: - Page speed - Backlink Spam report - crawling & Index metrics (GSC)

All of these metrics will give everyone in a organisation a clarity how #SEO strategy is working for them.

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from Search Engine Optimization: The Latest SEO News https://ift.tt/HPJmYbt
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