Maybe because some seo company scared what will happen once they need to refocus their entire strategy? For Full Marketing company, these won't effect much as marketing applied the principle of online/offline and every single channel that we can use. Social media/mail/group chat/Influencer campaign/adverts/SEO and all the way to offline billboard.
Should i put it this way? Monopoly in any business category is bad for competition and growth. But a monopoly on entire ecosystem is on a whole different level.
To put it in a simpler way, if one company monopoly 90% of car industry, ie manufacturing is that a good thing?
Then how about if the monopoly is on entire ecosystem? From manufacturing, to front end sales, online sales, to oil and gasses, and even delivery.
When this happen, it doesn't matter which new innovation come out, it cannot compete because people are used to one for all services.
Now back to web ecosystem. Not sure how many is here from the old days of web. The days of directory without filter then comes crashing down because of preferences and adverts listing.
People move on to searches. The terms once you put it "online its there forever" ? Nope no more. Now you can have 10 years of sites with thousands upon thousands pages de-index.
How many search results are there comparing to 5 years ago? Are new website not popping up or are resutls shrinking.
When one company can decide on how the search ecosysten works, free web is dead.
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