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What is the best way to learn & build at the same time?

I work for a fencing contractor who asked me to "help with their website." It's currently on the basic paid GoDaddy plan and is quite basic in layout - Contact info and submission form, Pics of previous projects broken into categories and a three sentence 'About Us' section.

I have very little knowledge about seo, keywords, backlinks, etc. I just know I should add some descriptions and keywords to the site to rank better but what and how, I'm lost.

If I wanted to improve the site (without spending money) while learning about SEO, Digital Marketing, Driving traffic, etc. what would be the best way to use this website as my sandbox to learn and build at the same time?

Are there highly recc'd YT channels or free courses? What would be the best bang for my buck (0$)?

Where would you start and what would you do if you were me?

submitted by /u/gphirps
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from Search Engine Optimization: The Latest SEO News https://ift.tt/jYndfua
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