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Best Practices For Boutique Seasonal Ecommerce

Hello All,

Working with a client who owns a very small boutique gift-wrapping business. Her e-commerce store was launched on Shopify but I'm having difficulty approaching the SEO for the "seasonal" products. For example, if she launches a "Valentine's Day collection" with 6 products within it. I know "best practices" would be to keep up the collection/page year-round and just mark it as out of stock. Since there are not many non-seasonal items, though, if I went with this method, the website would have a lot of out-of-stock products, collections, and pages for all of the seasons and holidays we aren't operating in.

Also to note, seasons such as Valentines and Christmas may be cyclical but the products themselves may change annually. How can I ensure I'm not constantly redoing the SEO for this website and products? Any advice is greatly appreciated!

submitted by /u/mcw3221
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