Skip to main content

Best Practices For Boutique Seasonal Ecommerce

Hello All,

Working with a client who owns a very small boutique gift-wrapping business. Her e-commerce store was launched on Shopify but I'm having difficulty approaching the SEO for the "seasonal" products. For example, if she launches a "Valentine's Day collection" with 6 products within it. I know "best practices" would be to keep up the collection/page year-round and just mark it as out of stock. Since there are not many non-seasonal items, though, if I went with this method, the website would have a lot of out-of-stock products, collections, and pages for all of the seasons and holidays we aren't operating in.

Also to note, seasons such as Valentines and Christmas may be cyclical but the products themselves may change annually. How can I ensure I'm not constantly redoing the SEO for this website and products? Any advice is greatly appreciated!

submitted by /u/mcw3221
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/n1ydGSV
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more