Hello everyone, i would love sime advice and thoughts about my current situation. I recently left my old agency who managed seo and Google ads. I have purchased the guru plan for semrush and have been doing the seo work on my own since. I have started losing organic ranking like crazy and I'm not sure what to do.
A bit of context: My old agency was using a technique where they made a bunch blog posts that took this format: product 1 in town A, product 1 in town B, product 1 in town C, and so on. They would make about a dozen post like this for each product/service and the posts themselves were all identical aside from switching out the local town mentioned in the post. In total, there were about 150 or so of these kinds of posts on my site before I left.
When I dropped them, their user accounts were removed from my qordpress site which unintentionally removed all of those posts with them.
I wasn't concerned at the time as I didn't like this approach and felt like it came off as kind of shammy.
Since then, I have been writing really high quality blog posts which tell stories about our work with past clients. Each post has alot of the target keywords and locations throughout, but my thought process was that the posts were something a potential customer would actually find interesting. I figured this strategy would be much better in the long run.
Fast forward a few months, I have gone from 200 ranked keywords (albeit the rankings were all super low as in position 50-100) to now about 90. It seems like Google is removing the results that used to tie into those now nonexistent pages.
Google search console is also a mess now as there are 100+ pages that no longer exist so it show them as nonindexed.
Though the keywords I have lost are low quality and likely never had any real impact on traffic, it doesn't feel good to see that number drop so much.
Now I'm debating trying to recreate these posts because they seemed to have been working for Google.
I know this a long post but I've been freaking out over this situation and would love to hear your thoughts on whether my nerves are warranted.
One final bit of ganeplan for this new year is that I'm going to start producing YouTube videos about my business and start embedding those videos on relevant pages on the site. I have heard that Google loves videos and this can have a very positive impact on seo.
Thanks in advance for your help!
[link] [comments]
from Search Engine Optimization: The Latest SEO News https://ift.tt/YbRUvDX
Comments
Post a Comment