Are any other publishers noticing any differences with the referral traffic Newsbreak is sending to external sites of late?
For context, I look after a few sports publishers in an advisory capacity. For more years than I can count, they automatically picked up quite a few of the sites and more often than not would send a ton of highly targeted traffic their way.
In mid-December, it feels, it all radically slowed down. Almost like a switch was hit.
Interestingly, I can see that the platform is still picking up the stories from most of the sites. But the turbo-charged exposure seems down. Annoying as it was one of the things to help offset the losses from the chaos of Facebook, X, cutting organic reach.
Looking into the platform since the issue started, I've noticed they've taken on more of a SmartNews format of "verified publishers" whose full content lives in their app.
For anyone familiar with Newsbreak, would it be possible to know:
* Has the "verified publishers" (gold tick) thing always been a thing? Or a new concept they are driving?
* For those who have received external traffic from them, are there any seasonal trends e.g. quiet in Q1 and upticks later?
Both questions are pretty specific because my gut tells me it could be one of a few things:
* They are simply pivotting to prioritizing in-app publishers. And we're finding out the hard way.
or
* It's seasonal and, perhaps in the quietness of Q1 (for the ad inclined), they are prioritizing monetizing their in-app publishers for now. But the app at large thrives from the "combination" of in-app and external publishers, so a return to that is later.
or
* Their algorithm (which I hear is largely ai anyway) has changed to (for example) prioritize a different type of content (e.g. hard news) and we're all screwed lol.
Really keen to hear from anyone with insights as trying to make sense of it all.
Thanks in advance.
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