Skip to main content

Using a subdomain to test new website design

We're working on rebuilding our website with a new design and functionality. We are a marketplace, but our current website is a marketing site with a lead form for the single city that we are currently in. Our main focus is to capture this market before expanding.

Currently, we rank in the top 10 for our main keyword + target location, but the content is very minimal, and we don't have many supporting pages.

This new version of the site will be more comprehensive, and we can expand the marketplace to include locations and services for our target markets as we enter new markets.

Eventually, we will need to get to this marketplace experience with multiple locations. I thought of the idea of using a subdomain to test this new experience and see how it performs since crawlers treat subdomains as an individual website.

If we see good performance, we can just migrate the new experience to our main domain and create a redirect for subdomain to point to the domain.

Seems spammy and can cause cannibalization but its intended to be a short test with no long-term plans.

submitted by /u/usernamethe17th
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://ift.tt/hFoufdl
Labels:

Comments

Post a Comment

Popular posts from this blog

Local seo vs. natiowide seo?

I've done SEO for local businesses but I recently got my first client that sells an item nation wide. ​ Any suggestions for doing nationwide SEO? ​ I am used to making geopages for local towns. I was going to do the same with some input from the client about what cities or towns he would like to show up in? submitted by /u/Letmeinterviewyou [link] [comments] from Search Engine Optimization: The Latest SEO News http://bit.ly/2JHy0k0
Post a Comment
Read more

Clients site has a weird issue with 302 redirects that I haven't seen before.

Site is in Drupal, hosted on Amazon CDN & Cloudflare. So here's a quick breakdown: The site itself works normally. It's a bit dated, but you can click on links and navigate around as you'd expect. Seeing no obvious issues, I run a Screaming Frog crawl to begin my audit. Only 5 pages were picked up by the crawl which was super weird, since all internal links are regular html and there shouldn't be any issues. So I go through the site and manually collect a bunch of URLs, which I submit to SF again as a list. Every single link bar the 5 originally crawled return a 302, with the 'redirect' pointing back to the home page. Except as I said, those pages don't browser redirect. Browser side, they work fine. I guess they redirect the crawl bot though, since the rest of the site is functionally invisible. Other tools I've looked at say that the pages return simultaneous 302 and 200s, which doesn't make too much sense. These 302s are also old enough ...
Post a Comment
Read more