We're working on rebuilding our website with a new design and functionality. We are a marketplace, but our current website is a marketing site with a lead form for the single city that we are currently in. Our main focus is to capture this market before expanding.
Currently, we rank in the top 10 for our main keyword + target location, but the content is very minimal, and we don't have many supporting pages.
This new version of the site will be more comprehensive, and we can expand the marketplace to include locations and services for our target markets as we enter new markets.
Eventually, we will need to get to this marketplace experience with multiple locations. I thought of the idea of using a subdomain to test this new experience and see how it performs since crawlers treat subdomains as an individual website.
If we see good performance, we can just migrate the new experience to our main domain and create a redirect for subdomain to point to the domain.
Seems spammy and can cause cannibalization but its intended to be a short test with no long-term plans.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/hFoufdl
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