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Website seo questions (super noob/long)

Hey guys, I’m trying to get more customers for my car detailing business. I have a website with an inquiry form that sends emails and a Google Business page where I ask for reviews. I’ve heard it’s tough to rank on Google since bigger companies pay to rank higher. As a one-person business, I assume most people find my Google page first and then visit my site to inquire. Should I hire someone for SEO (not sure what that is) to get more direct traffic to my site? I’ve also posted on forums, and my Instagram links to my site, but I don’t think these efforts match the inquiries I’m getting. When I search for detailing in my area, I don’t even show up. Just trying to get some understanding around it all and where to put my efforts. I’ve heard that using certain keywords on my site can help with SEO, but is there a limit where adding more stops being effective? Also, I’ve heard a fast-loading website helps, but what makes a site load faster? Is there an option to pay for it to run on a stronger server or something? Or that if people click into my site it helps. People text me for info. Should I just link them to my site instead of explaining everything over text? Any advice or insights would help. Thanks!

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