Like many of you - you've seen the many red flags and warning signs that SEO is over - its been dying since twitter emerged in 2007....
Recently a number of old world marketers - mesmerized by LLMs, another technology they dont understand have declared SEO dead. Amazingly - they didnt go far enough to declare PPC dead - which would have wiped Google's shares out of existence - so luckily PPC exists.
I have data from my own tiny SEO blog that I started investing time in about 2 years ago - 2 years after emerging from a decade of FTE. I know its silly to try to utilize data for such a visionary call - but it seems fitting. Obviously when faced with Emotional Data, actual data is often just fake news - supporting alternative and unimportant facts for people who just need SEO to die because - well - because they dont like it and its stupid and nobody clicks on Google results anyway.
Well, I have the receipts. Again - I know - my domain is TINY. I have a DA < 25 - so I am missing MILLIONS of search phrases around SEO - and I dont rank for "SEO" in the top 100 positions - but I think this speaks for itself and if you read the graph - its been going down steadily without even needing the SEO core updates to help it.
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from Search Engine Optimization: The Latest SEO News https://ift.tt/IghfUxi
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