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New to SEO and Trying to save my local business

Hi Everyone!

I run a local companion care service for seniors and I’m staring down what feels like an impossible mountain with SEO. I’ve watched countless YouTube tutorials, learned a bit about on-site tweaks and blogging, and even know that backlinks matter but as a small senior care business I have no idea how to actually get them.

Basically, I’m looking for:

  • Where to focus first: Which keywords should I target, and how do I find them without blowing my budget on fancy tools?
  • Real-world backlink ideas: Any creative ways a service like mine can earn links?
  • Actionable resources: Free or low-cost courses, blogs, podcasts, templates—anything that helped you nail down the basics.

I get that SEO is a long game and compounds over time, but what are the foundational moves I can start doing today that will actually move the needle? My budget is tight, so if you have tips on leveraging AI or simple workflows to stay consistent, I’m all ears.

Thanks in advance for any guidance, you’ll be saving my business!

submitted by /u/ALLSEEJAY
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