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Best way to rebrand my photography business

I operate a photography business that has risen to #2 in organic serp in my local niche (headshot photography) despite weak branding. My brand has nothing to do with photography and I was just using it until I could rebrand. I have bought detroitphotography dot com and want to rebrand as "Detroit Photography." Even as I use this prestigious domain for my general branding, I want to keep my primary target keyword as "Detroit headshots photography." I have also purchased detroitheadshotphotography dot com and am currently planning to 301 it to detroitphotography.com.

90% of my business comes from google ads for ads related to headshot photography. I think the primary benefit of the rebrand will be to make the ads seem more authoritative to prospective clients by coming from a more prestigious domain.

My long-term plan is to transition my business from being reliant on ads to organic referrals, and to constantly move those referrals up-market to high-end branding and portraiture by raising prices. In that regard, "headshots" is useful as like training wheels for my business, in that most of my clients think they want headshots but actually want high-end business portraits.

Here's my general plan of action:

  1. 301 my current domain roketaindustries dot com to detroitphotography dot com, keeping the focus of the domain on targeting "Detroit headshot photography." From what I have read, this will maintain the vast majority of my link juice.
  2. File DBAs for "Detroit Photography," "Detroit Headshot photography," and "Headshots by Detroit Photography"
  3. Rename my GMB From "Headshot photographer in Detroit - Roketa Industries" to "Headshots by Detroit Photography" and reference by DBA document as supporting documentation.
  4. Rename My IG and FB presence to "Detroit Photography"
  5. Although my bread and butter is headshots, I am a pretty capable architecture photographer and have a big library of photography of Detroit, which can rank for informational topics on my detroitphotography dot com domain.

How does my plan sound?

submitted by /u/dru5h
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